Meet the major players…

The sweet taste of success: Keira Rumble, founder of Krumbled Foods and Habitual Beauty

“Who wakes up wanting to take vitamins? No-one. So I created a really enjoyable way to get your collagen in”

The Skin Issue

ESTABLISHED 2017 (Krumbled Foods) and 2021 (Habitual Beauty). ON THE RISE One Beauty Bite bar sells every 15 seconds worldwide, and Krumbled Foods has seen a 156 per cent increase in year-onyear growth for online sales. THE BACK STORY Keira Rumble...

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