A holistic view: Sally Obermeder
& Maha Corbett, co-founders of Swiish
“Some consumers think: if I take something once, it’ll change everything. The best results come from consistency and having ingestibles as part of the
everyday cycle” Maha Corbett
“Would you go to the gym one time and be like, ‘OK, then, that’s my
fitness. Got my six pack’? No.
For some reason, with ingestibles, that is [the consumer’s] expectation”
The Skin Issue
ON THE RISE Since launching into ingestibles in 2016, Swiish has seen a 400 per cent increase in revenue, and its product subscriptions have jumped from 5 per cent of total revenue in 2019 to 25 per cent in 2022.
THE BACK STORY...
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